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Enterprise Architecture · AI Advisory · Digital Transformation

We fix what's
slowing your
business down.

Your technology should be your competitive advantage — not the thing holding you back. We are a specialist architecture and AI advisory firm combining 25+ years of senior experience from UK, Europe and UAE to fix your most complex technology problems.

Free Architecture Diagnostic →Book a discovery call
Real problems we solve every week
Our systems can't keep up with our growth
New products take 6 months to launch — should take 6 weeks
Integration spaghetti — one change breaks everything
Customer data lives in 7 different systems
AI investment happening with no clear strategy or ROI
Our Salesforce / Azure implementation went wrong
Legacy core system — everyone is afraid to touch it
IT and business are completely misaligned
Every problem has been solved before. We bring the blueprint. → Start with the free diagnostic.
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Years combined senior experience
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Markets: UK · EU · UAE/GCC · Egypt
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Architecture domains covered
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Cost to get your diagnostic report
Every problem we solve

Architecture problems
have names and solutions.

Most organisations know something is wrong but can't articulate exactly what. Here is a complete map of every architectural problem type we diagnose and resolve — across every sector we serve.

Integration spaghetti — point-to-point chaos
Hundreds of direct connections between systems. No API contracts. One system change breaks five others. Change is slow and dangerous.
TelcoBankingHealthcareAll sectors
Monolith prison — can't change anything without breaking everything
A single large application doing everything. Deployments are quarterly, risky, and feared. New features take months. The codebase is understood by fewer people every year.
TelcoInsuranceGovernmentManufacturing
Scaling wall — works at current size, collapses under growth
Architecture designed for 10,000 users starts failing at 100,000. No elasticity. No horizontal scale. Growth is physically blocked by infrastructure design.
FintechStartupsRetaileCommerce
No single customer view — data fragmented across systems
Customer data in 5–10 different systems that don't agree. Agents give wrong information. GDPR deletion is impossible. Cross-sell targeting is guesswork. Revenue is leaking.
TelcoBankingRetailInsurance
No master data management — no single source of truth
Products, customers, and suppliers defined differently in every system. Reporting is manual reconciliation. Business decisions are made on conflicting data. Analytics is unreliable.
BankingManufacturingTelcoHealthcare
No API strategy — systems talking to each other's databases directly
No API gateway. No contracts. Services calling each other's internal tables. Impossible to change internals without breaking external consumers. Security and governance are non-existent.
FintechBankingStartupsTechnology
Slow time-to-market — 6 months to launch what should take 6 weeks
New product launches require a programme. Features sit in backlog for quarters. Competitors move in weeks. The architecture — not the team — is the bottleneck.
TelcoBankingInsuranceRetail
Cloud cost spiral — lift-and-shift without optimisation
Moved to cloud but bills are higher than on-premise ever was. No FinOps practice. Idle resources. Over-provisioned instances. Wrong architecture patterns for cloud-native workloads.
All sectorsScale-upsEnterprise
Security architecture gaps — open APIs, weak IAM, no Zero Trust
APIs with no gateway. Shared passwords. No MFA. Legacy access models. No IAM strategy. One breach away from a headline. Compliance frameworks accepted but not implemented architecturally.
BankingHealthcareGovernmentFintech
IT and business misalignment — technology doesn't serve strategy
IT reacts to tickets instead of enabling strategy. No business capability model. No enterprise architecture governance. Technology decisions made by whoever shouts loudest in the room.
All sectorsMid-marketEnterprise
Legacy core — mission-critical system nobody understands anymore
The people who built it are leaving. New features are impossible. Vendor is EOL. Everyone knows it needs to go but nobody knows how. A controlled modernisation path is the only way out.
TelcoBankingInsuranceGovernment
AI investment with no architecture — experiments that never reach production
AI pilots everywhere, production deployments nowhere. The data isn't ready. The integration isn't designed. The governance doesn't exist. AI needs an architectural foundation to deliver ROI.
All sectorsFintechStartupsBanking

Not sure which of these applies to you? The diagnostic will tell you in 8 minutes.

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Who we work with

Every industry faces
the same root problems — differently.

The architecture problems above appear in every sector. What changes is the context, the regulations, the vendor landscape, and the consequences. We bring deep domain knowledge to every engagement.

Telecommunications
"We can't launch a new product in under 6 months."
BSS/OSS stack 10–20 years old and TM Forum non-compliant
500+ undocumented point-to-point integrations
Product catalogue too rigid to support digital offers
No real-time single customer view across prepaid, postpaid, B2B
Deep Telco expertise · BSS/OSS · ODA · Salesforce Vlocity →
Banking & Financial Services
"Our digital transformation stalled at the core."
Core banking too fragile to build modern products on top of
Customer data fragmented across retail, corporate, and digital
API strategy inconsistent or non-existent
AI ambitions blocked by data quality and governance gaps
Regulatory-aware · Open Banking · Data architecture →
Fintech & Digital Banking
"We scaled fast. Now our architecture is the problem."
Scaling wall — architecture built for MVP, not production scale
No API contracts — microservices talking to each other's databases
Security architecture not enterprise-grade for regulatory approval
Cloud costs out of control with no FinOps visibility
Cloud-native · Microservices · API-first · FinOps →
Insurance
"Our policy system from 2005 is killing digital ambitions."
Policy admin system blocks modern product development
Claims, underwriting, and customer data completely siloed
Manual underwriting ripe for AI automation
GDPR compliance impossible with fragmented customer data
Legacy modernisation · AI in claims · MDM →
Startups & Scale-ups
"We need senior architecture but can't afford a full-time hire."
Architecture decisions made by developers under delivery pressure
Technical debt accumulating faster than the product is growing
Scaling wall approaching and no plan to address it
AI features needed but no clear feasibility or integration design
Fractional EA · Fixed-price reviews · AI feasibility →
Retail & eCommerce
"Our online and offline channels don't know each other."
No unified customer profile across online, in-store, and app
Inventory data not real-time — causing failed orders
Personalisation impossible with fragmented data
AI opportunities in demand forecasting and pricing unexploited
Omnichannel architecture · CDP · AI revenue →
Healthcare
"Patient data is in 12 systems. None of them connected."
Patient records split across clinical, admin, and financial systems
No real-time patient history at point of care
Manual administrative processes consuming clinical time
AI ambitions blocked by data governance and regulatory concerns
Data integration · Clinical AI · Compliance-aware →
Travel & Aviation
"Every touchpoint in the journey is disconnected from the last."
Customer journey data fragmented across booking, ops, and loyalty
Real-time disruption management impossible without integrated data
Personalisation and upsell missed at key journey moments
AI in demand forecasting and pricing unexploited
Journey architecture · Real-time integration · AI pricing →
Education
"Technology-rich. Insight-poor. Students falling through the gaps."
Student data siloed across admissions, academic, finance, welfare
No early warning system for at-risk students
AI investment happening without strategy or governance
Manual processes consuming staff time that should serve students
Student data architecture · AI strategy · EdTech →
How we engage

Start small.
Grow with results.

We deliberately offer small, low-risk entry points. No large commitment before you know if we're the right fit. Every engagement delivers a tangible output. You decide what comes next.

Entry point · No risk
Architecture Diagnostic
36 questions. 9 domains. AI-powered analysis. Board-ready report identifying your critical problems, maturity scores, business risks, and prioritised roadmap. Start here — always.
Free self-service version online — instant report
Expert-guided version with a follow-up call from our team
Covers all 9 architecture domains
Suitable for a first board conversation about technology risk
Free (self-service) · £499–£1,500 (expert-guided with session)
Most popular first engagement
Architecture Review
A focused 2–4 week deep-dive into a specific domain or problem. We analyse, interview stakeholders, and deliver a structured findings report with clear, actionable recommendations.
Integration architecture review
Data & MDM architecture review
BSS/OSS stack review (Telco)
Cloud & infrastructure cost review
Security architecture review
Business capability model review
£3,000–£8,000 fixed · 2–4 weeks · Report + leadership presentation
Advisory
Short Advisory Engagement
A specific decision to make or problem to solve. We provide structured advisory input — typically 1–3 sessions with written recommendations — to help you make the right call confidently.
Vendor selection and evaluation (Salesforce, Azure, SAP, etc.)
Build vs buy decision support
Architecture proposal review and challenge
CTO / CIO technology strategy advisory
Failed implementation rescue planning
£350–£650/day · Minimum half-day · Remote or in-person
Ongoing partnership
Fractional Enterprise Architect
We join your team part-time as your senior architectural lead. 2–3 days per week, minimum 3 months. We own the roadmap, chair the ARB, and design target architectures alongside your teams.
Architecture roadmap ownership and decision accountability
Chair Architecture Review Board
Design across all domains — application, integration, data, cloud, security
Business capability mapping and process architecture
Customer journey architecture and CX design
Coaching and mentoring for your internal technical leads
£3,000–£5,500/month · Min 3 months · Remote or Egypt/GCC in-person
Project-based
Target Architecture & Roadmap Design
We design your full target-state architecture from scratch — or redesign what exists — across all relevant domains, then translate it into a phased, executable roadmap with clear business outcomes.
Full enterprise architecture design (application, integration, data, cloud, security)
Business architecture and capability model
Customer journey architecture
Process architecture and business analysis
TM Forum ODA alignment (Telco)
Phased implementation roadmap with business case
£12,000–£40,000 · 6–16 weeks · Includes all deliverables and workshops
Specialist
Legacy Modernisation
Unpicking monoliths, decommissioning legacy systems, introducing APIs and event-driven patterns, and moving to cloud-native architectures — safely, without the big-bang rewrite risk.
Strangler fig migration architecture design
Domain decomposition into microservices
API-first integration redesign
Event-driven architecture introduction (Kafka, Event Hub)
Technical debt quantification and remediation roadmap
Project-based · Scoped per engagement · Telco BSS/OSS speciality
Technology & vendor advisory

We guide your journey
on any platform.

Already committed to a platform? Starting to evaluate one? We advise, design, review, and rescue implementations across all major enterprise technology vendors — as independent advisors with no vendor bias.

Salesforce
CRM · Industries · Vlocity · OmniStudio · Data Cloud
Architecture review of your Salesforce implementation
Salesforce Industries (Vlocity) design for Telco, Insurance, Financial Services
OmniStudio and data model design
Data Cloud and CDP strategy
Failed implementation rescue and remediation planning
Salesforce roadmap and governance advisory
Microsoft Azure
Cloud architecture · Integration · Data · AI services
Azure cloud architecture design and Well-Architected Framework review
Azure Integration Services (API Management, Service Bus, Event Hub)
Azure Data Platform architecture (Fabric, Synapse, Data Factory)
Azure OpenAI and AI services architecture
Cloud migration architecture and FinOps strategy
TM Forum (ODA / eTOM / SID)
Telco-specific · Open Digital Architecture
ODA Canvas alignment assessment for your BSS/OSS stack
TM Forum eTOM business process architecture design
SID-aligned data model design for Telco domains
Open API adoption strategy and implementation governance
Vendor selection against TM Forum conformance criteria
Integration Platforms
MuleSoft · Boomi · Kong · Azure API Management
Integration platform selection and architecture design
API gateway design, policy enforcement, and governance
Event-driven architecture design (Kafka, Azure Event Hub, RabbitMQ)
API product strategy and developer portal design
Integration platform rescue — over-engineered or failed implementations
Business Architecture
Process · Capability · Customer Journey
Business capability model design — what your organisation does, mapped
Process architecture — end-to-end business process design and optimisation
Customer journey architecture — every touchpoint mapped and designed
Business analysis and requirements architecture
Business and IT alignment frameworks
EA Frameworks
TOGAF · ArchiMate · Zachman · SABSA
TOGAF-based EA practice setup and governance design
Architecture Review Board design and facilitation
ArchiMate modelling and architecture documentation
SABSA security architecture framework implementation
EA tooling selection (LeanIX, Ardoq, Sparx EA)
AI practice

AI that actually works
in your business.

Not AI for its own sake. We find, assess, and help you implement AI use cases that are technically feasible, architecturally sound, and deliver measurable business outcomes. Architecture-first, always.

AI Opportunity Identification

We map your customer journey and operations, then identify every step where AI can cut costs, improve speed, or grow revenue. Scored by value and feasibility.

3-week sprint · Fixed price · Prioritised opportunity list

AI Use Case Assessment

You have AI ideas. We assess each one against technical feasibility, data readiness, ROI potential, and implementation risk. Honest scoring — not hype.

Per use case or batch · Starting £2,000

AI Feasibility Study

Full feasibility study for a specific AI initiative — data requirements, architecture design, vendor options, cost model, risk register, and implementation roadmap.

4–6 weeks · Fixed price · Board-ready deliverable

AI Agent Architecture

Design the architecture for AI agents in your business — customer service automation, internal knowledge agents, workflow orchestration. Integrated with your existing systems.

Project-based · Includes full integration design

Reduce Cost of Selling with AI

Identify where AI agents, copilots, and automation can cut your cost-to-sell and cost-to-serve — from lead qualification to contract generation to customer onboarding.

3-week sprint · ROI-focused deliverable

AI Governance & Strategy

AI strategy your board approves and regulators accept. Governance frameworks, risk assessment, data ethics policy, and AI Centre of Excellence design.

Advisory engagement · Ongoing or fixed-term
Free tool — no commitment

Take the free
Architecture Diagnostic

Answer 36 questions across 9 domains. Receive an AI-powered report identifying your critical architecture problems, their business impact, and a prioritised roadmap. Takes 8 minutes. Free. No call required.

Start the free diagnostic →

5–8 minutes · Instant report · No commitment required

9 domains covered

Application Architecture
Integration Architecture
Data Architecture
Infrastructure & Cloud
Security Architecture
Business Architecture
Customer Experience
EA Governance
Organisation Context
How it works

From problem to
clarity in days.

1
Diagnostic
Free online diagnostic or a guided assessment session. We identify your biggest problems before any commitment or cost.
2
Discovery call
30-minute call with our team to discuss results and context. Honest conversation about what we think and what engagement fits.
3
Focused engagement
Start with the smallest relevant engagement — a review, advisory session, or diagnostic. Results before commitment to larger work.
4
Results & next steps
Every engagement delivers a clear output. Then you decide what comes next — no pressure, no lock-in, no open-ended billing.
The team

Senior expertise.
Without the overhead.

At Swelix, you work directly with our founding partners — not a junior team with a partner who shows up for the pitch. Two senior architects with complementary depth across Europe, the Middle East, and Africa.

CB
Chief Executive Officer

Swedish architect and technologist with 20+ years based in the UAE, leading complex enterprise architecture and digital transformation programmes across MENA and Europe. Deeply experienced in TOGAF, microservices architecture, and cloud-native design — and increasingly high-ROI AI products and AI Governance. Carl holds the rare combination of strategic architecture thinking and the ability to write production-grade code, making him exceptionally effective at bridging design and delivery.

TOGAF CertifiedMicroservicesCloud ArchitectureAI EngineeringUAE Market Expert
🇸🇪 🇦🇪
EF
Director of EA Advisory

Senior Enterprise and Customer Architect with 25+ years of experience spanning Telco BSS/OSS, Financial Services, and CRM domains. Career includes senior roles at Telefónica O2, Vodafone, Salesforce, SSE Energy, and Atos across the UK, Germany, Scandinavia, Benelux and Asia. Ezzat specialises in the intersection of business and technology architecture — translating complex transformation ambitions into executable, phased architecture designs that boards understand and delivery teams can implement.

TOGAF CertifiedTM ForumSalesforceBSS / OSSODA25+ Years
🇩🇪 🇪🇺 🇬🇧

You work with the senior people directly

At large consultancies, a partner sells and a graduate delivers. At Swelix, our founders work on your engagement. Every time.

UK/EU expertise delivered in Egypt & GCC

25+ years at Europe's most complex organisations, available to MENA clients at a fraction of London or Dubai consultancy rates.

Fixed-price engagements — no open billing

Our entry engagements are fixed price. You know exactly what you're getting and what it costs before you commit to anything.

Get in touch

Start the
conversation.

Your name
Company
Work email
Industry
Biggest problem you want to solve
Type of engagement you're interested in

We respond to every enquiry within 24 hours.

Prefer a direct conversation?

Reach out directly to either of our founding partners.

Phone / WhatsApp
+44 7784 312132
Company
Swelix Innovations Ltd
Registered office
20 Wenlock Road, London, England
Serving clients in
UK · EU · UAE · Egypt · GCC
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